Stuart Leven, Royal Caribbean UK and Ireland's managing director, commented:
“This is another wow moment for our agency partners. Royal has always been a trade-friendly brand and always will be. Since I started in this business, I have spoken about the relationship with the trade that I inherited. We not only wanted to protect that, but we wanted to take it to the next level. Agents are hardworking, so why shouldn't they have a little bit of fun along the way? We won’t be short of people applying. I have worked in travel for more than 25 years and have recently spent time on agency shop floors with staff. If agents give just a snippet of the amount of energy they give to selling our brand on their performances, we will be in for something special.”
Entries will be judged by Stuart Leven; Jo Briody, director of marketing and PR; Lucy Huxley, Travel Weekly’s editor-in-chief; and a music expert.
The winning female will sing an 'anthem for Anthem' at the launch event, as well as a cruise for two onboard the new ship. Travel agents can enter the competition here.