The news was announced by Norwegian's CEO, Kevin Sheehan at a corporate event last night, with some special help from Jimmy Buffett, who performed to the audience.
Kevin Sheehan described the announcement:
Jimmy Buffett is an icon who embodies the island lifestyle and his Margaritaville lifestyle brand which includes restaurants and bars in its portfolio is a perfect fit for Norwegian Cruise Line and the incredible new Norwegian Escape, that will sail the Caribbean and offer our guests the first and only Margaritaville experience at sea. We are more than thrilled to form this exclusive partnership with Jimmy and his talented team and we know our guests are going to love the new tropical experiences.
John Cohlan, chief executive officer of Margaritaville, said:
This partnership is a perfect match between two brands that celebrate escapism, relaxing and having fun. Opening our first Margaritaville at Sea on Norwegian Escape will be a huge milestone for our company. We can’t wait to bring the Margaritaville experience to Norwegian guests and let the floating ‘fin’ begin!